ASGroupStrategic Ventures. Smart Solutions. Sustainable Growth.

A diversified Saudi holding company operating across smart-home technology, grooming & retail, digital services, and business operations.

Our Portfolio

Wirada

Wirada

Smart Home Conversions

Espada

Espada

Grooming & Retail

Khidma

Home Services App

Future Ventures

New Opportunities

About AS Group

Atlal AlSharq Group is a forward-thinking Saudi holding company committed to building and scaling ventures that matter. We identify opportunities, invest in innovation, and execute with precision.

Vision

To be a leading diversified holding company recognized for strategic innovation and operational excellence across the Kingdom and beyond.

Mission

To create lasting value through smart investments, sustainable growth, and empowering ventures that improve everyday life.

Our Values

Innovation

Embracing cutting-edge solutions and forward-thinking strategies.

Execution

Delivering results with precision, reliability, and accountability.

Growth

Building scalable ventures with long-term sustainable impact.

Reliability

Earning trust through consistency and professional excellence.

Group Companies

Khidma

On-demand platform connecting homeowners with trusted service professionals across the Kingdom.

Future Ventures

Exploring emerging markets in IoT, retail innovation, and digital transformation.

Our Sectors

Smart Home & IoT

Leading the transformation of residential and commercial spaces with intelligent automation and connectivity solutions.

Retail & Grooming

Delivering premium consumer experiences through innovative retail concepts and grooming services.

Tech Platforms & Apps

Building digital platforms that connect services with users seamlessly and efficiently.

Business Consulting & Operations

Providing strategic guidance and operational support to drive business transformation.

Get in Touch

Ready to explore opportunities or learn more about AS Group? We'd love to hear from you.

Contact Information

Working Hours

Sunday - Thursday: 9:00 AM - 6:00 PM

Company Information

Atlal AlSharq Group

Commercial Registration: 7025064879

Saudi Arabia

Privacy Policy

Last Updated: December 15, 2024

1. Information We Collect

We collect information you provide directly to us, including name, email address, phone number, and any other information you choose to provide when contacting us or using our services.

2. How We Use Your Information

We use the information we collect to provide, maintain, and improve our services, to communicate with you, and to comply with legal obligations.

3. Information Sharing

We do not sell, trade, or otherwise transfer your personal information to third parties without your consent, except as required by law or to protect our rights.

4. Data Security

We implement appropriate security measures to protect your personal information against unauthorized access, alteration, disclosure, or destruction.

5. Contact Us

If you have any questions about this Privacy Policy, please contact us at info@asgroup.sa

Terms of Service

Last Updated: December 15, 2024

1. Acceptance of Terms

By accessing and using this website, you accept and agree to be bound by the terms and provision of this agreement.

2. Use of Services

You agree to use our services only for lawful purposes and in accordance with these Terms. You must not use our services in any way that breaches any applicable local, national, or international law.

3. Intellectual Property

The content, organization, graphics, design, and other matters related to this website are protected under applicable copyrights and other proprietary laws. Copying, redistribution, or publication of any such matters or any part of this website is prohibited.

4. Limitation of Liability

AS Group shall not be liable for any damages arising out of or in connection with the use or inability to use our services or content.

5. Changes to Terms

We reserve the right to modify these terms at any time. Your continued use of the website following any changes indicates your acceptance of the new terms.